Sony’s new CEO gets UX religion
From the Wall Street Journal:
New Sony CEO Kazuo Hirai described his strategic goal as teaching the company’s 168,000 employees that past successes in manufacturing must be replaced by selling the harder to quantify ‘user experience’.
The world has moved on, he said, “We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that.”
…. In August he created a new centralized unit called the Integrated UX, and gave it authority over product planning managers for digital cameras, TVs, PlayStation machines, audio/visual products and Vaio computers.
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